HERO IMAGE / 02

02 / 06 — CASE STUDY

Consumer Brand Launch

ROLE: Visual Designer / DISCIPLINE: Branding / Packaging / Social / TOOLS: Illustrator / Photoshop / Figma / YEAR: [Add year]

01 / OVERVIEW

A perfume brand explored from concept and identity through packaging, product visuals, and an Instagram campaign.

02 / THE CHALLENGE

[Describe the brief, audience, constraints, and the problem this project needed to solve.]

03 / PROCESS

[Show your research, sketches, visual exploration, and iterations. Explain the decisions that shaped the final direction.]

SKETCHES / EXPLORATION

ITERATIONS / DEVELOPMENT

04 / FINAL WORK

[Introduce the finished work and explain how the visual system comes together across its applications.]

FINAL WORK / FULL-WIDTH IMAGE

FINAL WORK / DETAIL 01

FINAL WORK / DETAIL 02

05 / OUTCOME

[Add the project outcome, your contribution, and what you learned. Include only results you can substantiate.]

© 2026 LILY KUHNS / VISUAL & DIGITAL DESIGN

© 2026 LILY KUHNS / VISUAL & DIGITAL DESIGN